Pretty Mafia is an online hair boutique for women, created in February of 2022. After being contracted to take over the project I created the Logo, color scheme and website for this client.
Pretty Mafia's owner was my first "Rich Client". Working for a legitimate millionaire wanting to start a small business brought me an immense amount of pressure to perform, but also gave me a tremendous opportunity to help scale a business for a client that has the resources to pay for promotion, employees, SEO ranking boosts and scale quickly as a business.
For the desktop design I prioritized simplicity, while also constantly keeping SEO in mind. This site is built for SEO. With Pretty Mafia's ability to grow I saw huge potential in using Google to maximize the projection of the business. Every image is correctly titled, the website is simple and aesthetically pleasing, and the site is optimized for loading speed and indexibility. The website also features a "Hair Quiz" for prospective customers that may be new to buying wigs and aren't exactly sure of what product to buy. With a major purchase of a wig which cost $500 on average, it's important to give has much information as possible and answer any potential questions the user may have before purchasing.
The mobile design of the website is a mirror of the desktop version. The header Images collapses to a quarter the size of the screen where as on the desktop version the opening graphic takes up the entire screen. Most of the photos on the home page are populated with my client's newest photoshoot featuring a soft pink that better reflects the color scheme of the brand than the original photoshoot's brown. Analytics have told us that 72% of the website's viewers are coming from mobile which has turned the primary focus to the mobile version of the site. With this information I was prompted to add a popup that sends mobile viewers to the Pretty Mafia Hair Quiz mobile version.
